Google Business Profile

Google Business Profile (GBP), formally known as Google My Business, is one of the most powerful tools available to any business. It helps customers find you online, view your services, read your reviews and contact you directly. It is free to use, but keeping it updated takes time and consistency.

As part of the CLP Content Packages, we maintain your Google Business Profile to ensure your listing stays active, accurate and optimised for local and AI search.

Please note: GBP management is not a standalone service. It is included inside our content packages.

Your business becomes easier to find online and on Google Maps

Your customers see trustworthy, up-to-date information

You spend less time worrying about what needs updating

Why Google Business Profile Matters More Than Ever

Customer search behaviour has changed. People often check a Google Business Profile before they even visit a website. AI search tools also rely heavily on accurate, consistent and frequently updated local business data.

Regular, high quality updates support:

  • Better visibility in Google Search

  • Higher rankings in Google Maps

  • Improved trust and credibility

  • More conversions from local customers

  • Increased AI search visibility

We keep your listing active so you can focus on running your business.

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A break out Photo of Ellie from CLP Advertising, she is popping out of the photo frame holding the Google Business Profile Logo.

What’s Included in Your GBP Management

  • Ongoing Monitoring

    We check your listing each week to ensure all details are correct, consistent and functioning as they should.

  • Review Reply Management

    We respond to customer reviews in a professional, brand-safe tone. Anything sensitive or unusual is checked with you first.

  • Regular Post Updates

    We publish updates and content as part of your social media package, helping your profile stay active and engaging.

  • Update Reminders and Alerts

    If Google flags recommendations or changes, we notify you and make adjustments on your behalf.

You just approve the content

You approve posts, replies and updates. We handle the rest.

How This Service Helps Your Business

1

Your listing stays current

No more wondering when you last updated your profile.

2

Your reviews receive timely replies

Build trust and strengthen your reputation with consistent communication.

3

Your online visibility improves

A well-managed GBP increases your chances of being found in Search, Maps and AI results.

4

You save time

Let us manage the details while you focus on your customers.

The Businesses That Trust Us With Their Google Business Profiles

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Are you comfortable with GBP and just want guidance?

Google Business Profile Optimisation Checklist

We have created a Google Business Profile Optimisation Checklist that you can work through to ensure that your GBP is fully optimised and getting the best results for your business.

Do you still have questions?

Frequently Asked Questions

Here are a list of questions that we get asked on a regular basis.

How do I access my Google Business Profile?

You can access your Google Business Profile by logging into your Google Account and visiting business.google.com. If the listing is already verified, you will see your business dashboard. If not, Google will guide you through claiming your listing.

What is the difference between a Google Account and a Google Business Profile?

A Google Account is your personal login for Google products like Gmail or YouTube. A Google Business Profile is a listing specifically for your business, used to appear on Google Search and Google Maps. You manage your GBP through your Google Account.

How do I edit my Google Business Profile?

You can edit your business information by searching your business name while logged into your Google Account. A dashboard will appear in Search where you can change details like opening hours, services, photos and updates.

Is Google Business Profile free?

Yes, Google Business Profile is completely free. There are no monthly fees to appear on Google Search or Maps. However, good management is key to staying visible.

Is it worth having a Google Business Profile?

Absolutely. For most local and service-based businesses, GBP is the number one source of online visibility. It improves trust, helps customers find you and supports both local SEO and AI search results.

How much does Google Business Profile cost per month?

GBP itself is free, but many businesses choose management support to keep it updated. CLP includes this service in our content packages.

How do I advertise my business on Google for free?

You can promote your business for free by:
• Completing and verifying your Google Business Profile
• Posting updates regularly
• Adding photos and services
• Replying to reviews
• Keeping your information accurate and consistent
Active profiles perform significantly better than inactive ones.

How do I post my small business on Google?

Once your GBP is verified, you can publish updates by clicking “Add Update” or “Add Photo”. Posts can include announcements, tips, events or promotions. CLP handles this for you as part of your package.

What are the requirements for a Google Business Profile?

Your business must:
• Serve customers in person or at their location
• Have a real business name and physical address
• Provide accurate business information
• Be able to complete Google’s verification process

How does Google verify my business?

Google may verify your business through Video verification in Australia, this has changed since COVID, the old postcard option is not avilable any more. If your having trouble with your verification you can contact us for assistance.

How much does Google pay for 1000 views on a website?

Google does not pay you for views on your website. This question relates to Google AdSense, which is different and applies to content publishers. Local service businesses do not earn money based on profile views.

Do we really see 4000 ads a day?

This is a widely cited statistic, but there is no definitive proof of the exact number. The point is that consumers are exposed to a large volume of content daily, so having a well-managed and trustworthy GBP helps your business stand out.

What is the difference between Google Ads and Google Business Profile?

Google Ads is a paid advertising platform.
Google Business Profile is a free listing that helps you appear in local search and on Google Maps.
They work well together but serve different purposes.

How do I create a website for my business for free?

Google does not offer free business websites anymore. You can use site builders like WordPress, Wix or Canva. CLP also offers DIY Website Courses and templates for business owners wanting more control.

If you are still having trouble managing your Google Business Profile and do not yet have the resources to pay for support, you can complete our online Google Business Course. It teaches everything you need to know to set up, optimise and maintain your listing.

If you reach the end of the course and still cannot resolve your issue, we offer a free 30 minute digital meeting to guide you through a solution.

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Complete the form with your business details and marketing channels. We analyse everything and deliver your audit and action plan within 7 days.

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